Privacy Policy

01. About This Privacy Policy

Wick Mobile Tyres respects your privacy and is committed to protecting your personal information.

This Privacy Policy explains how we collect, use, store and protect information when you visit our website, contact us, request a quote, make a booking or use our mobile tyre services.

02. Information We Collect

Depending on how you interact with us, we may collect information such as:

• Your name
• Telephone number
• Email address
• Service or vehicle location
• Vehicle registration number
• Vehicle make and model
• Tyre size and tyre requirements
• Booking and appointment details
• Information about your tyre or vehicle problem
• Messages and communications with us

03. Information From Our Website

When you visit our website, certain technical information may be collected automatically depending on the cookies and analytics tools used on the website.

This may include your IP address, browser type, device information, pages visited, approximate location, referring website and website usage data.

04. How We Collect Information

We may collect information when you:

• Call us
• Email us
• Submit a website enquiry
• Request a quotation
• Make a booking
• Use our mobile tyre services
• Communicate with our technicians
• Interact with our website
• Contact us through social media

05. How We Use Your Information

We may use your information to:

• Respond to enquiries
• Provide quotations
• Process bookings
• Provide mobile tyre services
• Arrange tyre fitting or replacement
• Provide roadside assistance
• Contact you about your appointment
• Process payments
• Handle customer support and complaints
• Maintain business records
• Improve our services and website
• Comply with legal requirements

06. Lawful Use of Your Information

We only use personal information where there is an appropriate lawful basis for doing so.

Depending on the circumstances, this may include providing a service you have requested, complying with a legal obligation, pursuing legitimate business interests or using information where you have provided consent.

07. Sharing Your Information

We do not sell your personal information.

Where necessary, we may share relevant information with trusted service providers that help us operate our business.

• Payment providers
• Website and hosting providers
• IT service providers
• Booking and communication platforms
• Email providers
• Professional advisers
• Legal or regulatory authorities where required

08. Payments

Where payment services are provided through an external payment provider, payment information may be processed directly by that provider.

We do not generally store your full payment card details ourselves.

09. Cookies

Our website may use cookies and similar technologies to help the website operate, understand visitor activity and improve website performance.

Some cookies may be necessary for the website to function. Where consent is required for non-essential cookies, we will request consent where applicable.

10. How Long We Keep Your Information

We keep personal information only for as long as reasonably necessary for the purposes for which it was collected.

Some information may need to be retained for accounting, tax, legal, dispute resolution or business record purposes.

When information is no longer required, we will take reasonable steps to securely delete or anonymise it.

11. Protecting Your Information

We take reasonable technical and organisational measures to protect personal information against unauthorised access, accidental loss, misuse, alteration or unauthorised disclosure.

However, no online transmission or storage system can be guaranteed to be completely secure.

12. Third-Party Websites

Our website may contain links to third-party websites or services.

These websites operate independently and may have their own privacy policies. Wick Mobile Tyres is not responsible for the privacy practices or content of third-party websites.

13. Your Privacy Rights

Depending on the circumstances, UK data protection law may give you rights including the right to:

• Request access to your personal information.
• Ask us to correct inaccurate information.
• Request deletion of certain information.
• Request restriction of certain processing.
• Object to certain processing.
• Request transfer of certain personal information.
• Withdraw consent where processing is based on consent.

Not every right applies in every situation.

14. Exercising Your Rights

If you wish to exercise your data protection rights, please contact us using the details below.

We may need to verify your identity before providing access to personal information or making changes.

15. Marketing Communications

Where permitted by law, we may contact existing customers about our services.

Where marketing consent is required, we will obtain consent before sending marketing communications.

You can ask us to stop sending marketing messages at any time by contacting us.

16. Children's Privacy

Our website and services are primarily intended for adults and vehicle owners or users.

We do not knowingly collect children's personal information for marketing purposes.

17. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our services, technology or applicable legal requirements.

The latest version will always be published on this page together with the relevant update date.

18. Complaints

If you have concerns about how we handle your personal information, please contact us first so that we can investigate your concern.

You also have the right to complain to the Information Commissioner's Office (ICO), the UK's data protection regulator.